Wednesday, April 30, 2025: Britt, Southern Oregon’s premier venue for live music and arts, announced its new brand and website this morning. Following a year of work with local community members, staff, board, and UK-based design firm Fiasco Design, Britt unveiled its brand new logo and website ahead of its 2025 season. The logo features a hand-carved woodblock illustration of the beloved fritillaria gentneri (Gentner’s Fritillary), a rare and beautiful flower that only grows in Jackson and Josephine counties and is in bloom right now. The largest concentration of the wildflowers is found on the Britt hill behind the fenceline. The public is reminded that these endangered flowers are a treasure and should not be picked. Cheryl Garcia’s sculpture, Brittillaria, is located inside the Gate 1 entrance to the Britt Pavilion and memorializes these flowers year-round. The new logo, paired with hand-drawn lettering reflects the artistry and authenticity that define the Britt experience. Color palettes and typefaces were inspired by signage and architectural details on historic buildings in downtown Jacksonville, Britt’s home.

The relaunched website prioritizes accessibility, technology upgrades, and patron reliability. The project was funded in part by grants from the Murdock Charitable Trust and the Oregon Cultural Trust. Patrons can still access the site from brittfest.org, as well as britt.org.

“As we approach 65 years in our community, Britt is thrilled to share this new look with our patrons and friends,” said President & CEO Abby McKee. “Britt is inextricably linked with its home on the Britt hill, and we are proud to make that connection even more visible with our icon of Gentner’s Fritillary and typefaces that represent the history of Jacksonville. It’s been a meaningful undertaking to work with community members to better understand Britt’s role in our community. The fritillaria gentneri represents something rare and local—just like Britt. With this new brand, we’re celebrating the artists, audiences, and volunteers who make Britt such a special place.”

McKee continued, “Our new website addresses many of the challenges that our old site simply could not, most importantly accessibility for patrons with low vision. The new site also improves reliability and security for ticket purchases and donations while better telling the Britt story. And it’s just darn pretty.”

As always, patrons are reminded to buy their tickets directly from Britt at their website or from the box office to ensure that they are receiving valid tickets and the best pricing.

Join us at Britt.